Some will give you “SERP real estate” coverage – how often your brand or domain appears on a given search query.įinally, some of them offer near real-time data. Some analyze the entirety of the SERP, including feature snippets and changes over time.

Some products give you a glimpse at where your domain, or where a specific domain, ranks for a given keyword. Some of them grant you historical data and let you track your position among competitors. Some of them give you a snapshot of SERP rankings for a given time period.

The accuracy and depth of their data differs, though. Pretty much every SEO tool nowadays has some sort of rank tracking functionality. In one sense, a SERP tracking tool is a dime a dozen.

SERP tracking includes historical keyword rankings, current rankings competitor tracking, Google SERP features, and one thing that I like to call the “Surround Sound Strategy.” What’s a SERP Tracking Tool? 5 Features to Look ForĪ SERP Tracking Tool logs and measures what ranks on a search engine results page. SERP tracking tools are a major key to doing SEO at scale.

Google serp tracker